Since 1949
Seventy years of Italian cleaning know-how.
APEX designs, makes and distributes household and professional cleaning tools — good-looking, rational, functional and built to last.
A family business is born
Enrico Re founds APEX with his brother Carlo, quickly becoming a supplier to the leading brands of Italy’s post-war boom.
Specialists in cleaning
APEX focuses on tools for household and professional cleaning: floor mops, brooms, dustpans, window tools, dusters and home organisation.
Loved on every continent
Half of APEX production is exported. Supermarkets, hypermarkets, DIY and homeware stores choose APEX, and leading chains partner with us on their own ranges.
Delivered in minutes
Apropos General Trading brings APEX to homes across the Middle East, delivered in minutes on Talabat, Noon Minutes and Careem Quik, and online on Amazon.ae and Noon.
Designed to last
Accessories that are good-looking, rational, functional and long-lasting, with the best value for money.
Made in Italy
Production is carried out almost entirely in Italy, at our 12,000 m² plant in Rho, just outside Milan.
Global distribution
APEX is sold across all continents, with 50% of production exported.
Certified quality
Every APEX product meets the high standards of UNI EN ISO 9001 certification.
Excellence in know-how
Everything under one roof
- 01Production of moulds and equipment
- 02Metal stamping
- 03Plastic moulding
- 04Broom bristling
- 05Assembly and packaging
- 06Storage and delivery
“Our goal is simple: whoever buys APEX buys APEX again.”Shop the range